CONCEPTUAL BEVERAGE DESIGN
RISE & ROAST COFFEE CO.
October 3-7 | Starting at $500
BEVERAGE BRANDING
Rise & Roast is a student project exploring a canned coffee concept designed for modern, on-the-go lifestyles. The intention was to create something that respects the craft of café-quality coffee while adapting it into a more accessible format. It does not replace the experience of a
well-made cup, but translates it into moments where time is limited and movement is constant. Rise & Roast is for early commutes, long days, and the in-between spaces where good coffee still matters.
For on the go.
PACKAGING DESIGN
One of my favorite aspects of this project was developing the practical packaging design for each item. I enjoyed exploring how packaging can communicate a product’s meaning, purpose, and value before a customer ever picks it up. Every design decision was made with the goal of creating a clear visual connection between the product and the consumer, ensuring that what sits on the shelf effectively tells its story and conveys its intended use.
OUT OF HOUSE ADVERTISING
